Summer 2025 marks a turning point in the world of Noire Platine. We are delighted to present two major new developments that embody our vision: our new website and Noire Platine Radio, our music station available 24/7.
A website in our image
The new noireplatine.com reflects who we are: minimalist, immersive, demanding. It immerses you in our universe, with smooth navigation that makes it easy to explore our three areas of expertise:
Whether you are a hotelier, event organizer, or artistic director, everything has been designed to give you easy access to our expertise.
RADIO
NOIRE PLATINE
LIVE
The birth of Noire Platine Radio
This is the most intimate voice of our identity: an online music radio station blending refined discoveries, exclusive selections, and evening DJ sets. Broadcasting 24/7, it extends our mission: to create soundscapes that leave a lasting impression.
← Listen to NOIRE PLATINE RADIO
With these two launches, we are laying the foundations for a comprehensive sonic ecosystem dedicated to emotion, style, and excellence.
Music is much more than a background. It shapes how your space is perceived, influences the customer experience, and reinforces your identity. Here’s why investing in a tailor-made sonic signature can turn every moment into a memorable experience.
Enhance the customer experience
A thoughtfully curated musical atmosphere transforms each visit into a lasting memory. Sound creates connection, evokes emotions, and extends the experience far beyond your venue.
” A carefully crafted ambiance = a guest who stays, consumes, and comes back. “
Assert a unique identity
A bespoke sound design is a mark of distinction and refinement. It embodies the DNA of your establishment and enhances its perceived value.
” You are not like the others — make it heard. “
Control the atmosphere with elegance
Thanks to our technical and creative solutions, we manage the musical ambiance as a strategic lever, in harmony with your key moments, spaces, and clients.
” From brunch mood to late-night vibe, every moment has its own energy. “
Would you like a tailor-made playlist for your brand or venue?
When architectural excellence meets musical precision, the experience becomes unforgettable. This is what happened at the Grand Palais during several prestigious events orchestrated by Noire Platine, where the elegance of a DJ set by VLJ elevated the majesty of this iconic venue.
The Grand Palais: an exceptional setting
A symbol of art, culture, and Parisian events, the Grand Palais is unlike any other place. Hosting a DJ set beneath its monumental glass roof means playing with reverberation, space, history, and emotion. It also means taking on a unique technical and artistic challenge: respecting the spirit of the venue while infusing it with contemporary energy.
From 2014 to 2022, Noire Platine curated the musical programming and DJ sets for several event sessions, transforming this cultural landmark into an immersive sound stage. Each set was designed to create an atmosphere in harmony with the architecture and the audience, blending elegant deep house, organic electronica, and powerful yet always refined sounds.
The challenge: combining the vastness of the space with the intimacy of the sound, to create an emotional bubble at the heart of grandeur.
“A DJ set at the Grand Palais is a suspended moment. You need rhythm, emotion, respect… and a lot of listening.” — VLJ, DJ & Founder of Noire Platine – 360° Music Agency
A complete service, combining style and precision
Noire Platine did more than just perform. The service included: + the artistic selection of the DJ + the overall musical direction of the event + technical and logistical management + an immersive sound experience, perfectly calibrated for the venue’s acoustics
The result? A high-end event, memorable for all guests. A testament to Noire Platine’s ability to deliver exceptional experiences in the most prestigious cultural venues in France.
Are you planning an event in an iconic or heritage venue?
Noire Platine supports you with demanding artistic direction, tailor-made DJ sets, and a network of artists ready to enhance every space.
Elegance can be heard too. To enrich its sensory universe, Veuve Clicquot called on Noire Platine to create an exclusive playlist, conceived as the sonic echo of its identity.
A legendary brand, a demand for sound excellence
Since 1772, Veuve Clicquot has embodied audacity, creativity, and French excellence. Whether at exclusive events, international fairs, or immersive activations, the musical atmosphere plays a central role in the experience offered.
A playlist crafted for the experience
Composed and curated by VLJ, DJ and founder of Noire Platine, this playlist subtly blends elegant house, nu-disco, modern grooves, and luxurious electronic touches. It was designed to:
• accompany a chic aperitif or refined tasting, • enrich an in-store or press event, • or reinforce the brand’s sonic DNA in its retail spaces.
A smooth yet assertive musical signature, true to the image of the Veuve Clicquot house: bright, bold, contemporary.
More and more iconic brands are investing in a coherent sonic identity. Thanks to our tailor-made playlist solution and intelligent broadcasting system (NPDS), Noire Platine enables its clients to transform their musical atmosphere into a strategic branding tool.
Valentin Laroche-Joubert, also known as VLJ, embodies the fusion of artistic excellence, adaptability, and musical elegance. Founder of the agency Noire Platine, he is today one of the most sought-after DJs in the high-end events industry. A portrait of a refined artist who listens closely and elevates the sonic experience of the world’s most prestigious brands.
A journey shaped by experience
With more than 600 events to his credit in Paris, Geneva, London, Cannes, Brussels, and Saint-Barthélemy, VLJ has mastered the art of creating the perfect atmosphere. He has developed a unique sonic signature, enriched by years of prestigious residencies. From Eden Rock (St-Barth) to Piaf Paris, and exclusive venues like the Shack Opéra or the Bonnie Club.
What sets VLJ apart? His ability to listen to clients’ needs and his tailor-made creativity. He is regularly called upon to orchestrate major launches and private parties:
– Moët & Chandon (including the Roland Garros events 2022 and 2023) – Veuve Clicquot (official Spotify playlist curator) – Bulgari in Geneva and Courmayeur – Louis Vuitton for confidential internal events – The prestigious Musée Rodin, where he supported the global launch of the Mercedes EQE SUV in November 2022.
A comprehensive musical vision
Beyond DJing, VLJ now leads Noire Platine, a 360° music agency specializing in artist booking, sound design, and music production. With the NPDS solution, he also designs intelligent musical atmospheres for more than 20 venues: hotels, restaurants, coworking spaces…
Every project is conceived as an immersive experience, where sound becomes a signature, a sensory marker embodying the identity of the venue or brand.
A DJ, a creator of emotions
For VLJ, ambiance is never just background noise. It is the heart of the experience, a vector of emotion, a catalyst for memories. His talent lies in balancing audience reading, flawless technical skills, and a vast musical culture.
Would you like to book VLJ for your event?
Contact Noire Platine to design a tailor-made musical performance together, true to your brand image:
