Valentin Laroche-Joubert, also known as VLJ, embodies the fusion of artistic excellence, adaptability, and musical elegance. Founder of the agency Noire Platine, he is today one of the most sought-after DJs in the high-end events industry. A portrait of a refined artist who listens closely and elevates the sonic experience of the world’s most prestigious brands.
A journey shaped by experience
With more than 600 events to his credit in Paris, Geneva, London, Cannes, Brussels, and Saint-Barthélemy, VLJ has mastered the art of creating the perfect atmosphere. He has developed a unique sonic signature, enriched by years of prestigious residencies. From Eden Rock (St-Barth) to Piaf Paris, and exclusive venues like the Shack Opéra or the Bonnie Club.
“DJ & LIVE BAND BOOKING“
The DJ of prestigious brands
What sets VLJ apart? His ability to listen to clients’ needs and his tailor-made creativity. He is regularly called upon to orchestrate major launches and private parties:
– Moët & Chandon (including the Roland Garros events 2022 and 2023)
– Veuve Clicquot (official Spotify playlist curator)
– Bulgari in Geneva and Courmayeur
– Louis Vuitton for confidential internal events
– The prestigious Musée Rodin, where he supported the global launch of the Mercedes EQE SUV in November 2022.
A comprehensive musical vision
Beyond DJing, VLJ now leads Noire Platine, a 360° music agency specializing in artist booking, sound design, and music production. With the NPDS solution, he also designs intelligent musical atmospheres for more than 20 venues: hotels, restaurants, coworking spaces…
Every project is conceived as an immersive experience, where sound becomes a signature, a sensory marker embodying the identity of the venue or brand.
A DJ, a creator of emotions
For VLJ, ambiance is never just background noise. It is the heart of the experience, a vector of emotion, a catalyst for memories. His talent lies in balancing audience reading, flawless technical skills, and a vast musical culture.
Would you like to book VLJ for your event?
Contact Noire Platine to design a tailor-made musical performance together, true to your brand image: